Jack Daniel's Tennessee Whiskey

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Jack Daniel's Tennessee Whiskey packaging has been redesigned- "While its values remain unchanged, like any great brand, it at times needs to evolve its expression to reinforce its role and meaning in a changing world."

"The new package features changes to both the vessel and label. The famous label retains its signature qualities and is edited to create a more balanced and crafted feel. The new bottle introduces more chiseled shoulders to enhance the confident, masculine silhouette."



Designed by Cue


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