"When launching a new brand in the cluttered skincare category, four turned out to be The Goldstein Group’s lucky number. Our 4-D Naming process yielded the catchy product name "4N21" for this revolutionary, all-in-one skin spray that works four ways to exfoliate, tone, treat, and moisturize. The designs suggest universal appeal to a unisex target while communicating the formula’s premium quality and strength. The apothecary feeling imbues this modern product with old-world elegance."