“A Nooka Holiday! Shown is a limited run of 100 pieces for friends and family of Nooka. We screen-printed the front surface with information of the specimen, and laser-etched our logo with the edition number out of 100. Materials used were acrylic—with our Zaz watch face placed inside.”
“Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal communication, which guides the creation of products with enhanced functionality that engage the mind as well as the body—mindstyle™.
Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.”
Creative Direction: Matthew Waldman
Product Designer: Alexander Yoo
Graphic Design: Jon Patterson
