Sessions @ The Dieline Conference: Louise Fili

Louise Fili has made a career out of creating custom logos for restaurants and specialty food packaging. But rather than employing existing fonts, the president of Louise Fili Ltd. draws on a wealth of historical sources in a collection of rare artifacts to create identities with hand-lettering and custom typography. She also commissions impressionistic and expressionistic art to evoke packaging that is at once vintage and contemporary.

In addition to running Louise Fili Ltd., Louise is also a frequent speaker for AIGA groups, the DSVC, Type Directors Club and The School of Visual Arts. She is the author or co-author of Italian Art Deco, Dutch Moderne, Typology, Design Connoisseur, Scripts: Elegant Lettering from Design's Golden Age and more. She has been inducted into the Art Directors' Hall of Fame.

The Session - The Perfect Face: Custom Type for Specialty Food Packaging - This is your chance to explore Louise’s process and learn how her distinct method of old and new evoke the here and now in packaging and identities. You’ll learn why research is imperative for any design project—and why setting a word in a font does not make it a logo. Friday June 24th, 2011 @ 9:45AM

Louise Fili
President, Louise Fili Ltd.
New York, NY

The Dieline Package Design Conference focuses on the specific needs of package designers, from education and inspiration to practical, real-world advice. Join us June 22-24, and you’ll hear from expert package designers, explore successful case studies and learn more about hot topics like color trends, sustainability, using social media and more. Plus you’ll get to connect with package designers from across the country.