Student Spotlight: Jenny Pan

"Via Vespa project brief: Design a line of skincare for an existing brand that is currently not in the beauty/personal care category. Elements include a collection of seven bottle designs, a gift box and display."

Designed by Jenny Pan who is currently a graduate MFA graphic design student at Academy of Art University. 

"Brand/Concept: Vespa as lifestyle: A unisex skincare line fit for the contemporary man or woman who is active with a youthful spirit and constantly on-the-go. The design is fresh and bold while still paying homage to Vespa's Italian roots mimicking the scooter with its clean modern lines. Along with the high gloss finish of the bottles and silver chrome bottle tops, a tan leather display serves as a base for the skincare collection and completes the via vespa brand."