“International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty. Bold use of typography and benefit tone of voice with simple graphics make for a strong identifiable range. The result is a distinctive solution that has plenty of brand stretch for future categories.”
Designed by P&W
