"Honey & Mackie's is a ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners children. Thus, the branding & packaging needed to be modern, authentic & kid fun. In addition, the ingredients in their ice cream creations are all natural, organic and locally grown."
Designed by Wink
Scott Thares; creative director
Richard Boynton; creative director
Scott Thares; designer
Scott Thares; type director
Wink; design firm