"Merum means 'pure and unadulterated' in latin. Merum Estate is set in Pemberton, Western Australia, a pristine location where 85% of the region remains under native vegetation. For this mid-level range of wines, Manifesto Design created a fantasy 'floating world' consisting of a collection of plants and animals endemic to the area. The working ecosystem revolves around a towering Karri tree, a native species for which Pemberton is renowned. The botanical styled illustration works both as a whole, and also when separated into four segments, a quarter appearing on each label. The labels are then embellished with silver foiling and a raised UV varnish for tactility."