"Who is this brand and what should it look like? Those were our challenges as we looked at a total redesign of Gatorade’s existing product line as well as adding new products for their consumers. Working with the G-Series Prime 01, Perform 02 and Recover 03 products, we created forms and labels that would suit each occasion. For the G-Series Recover 03 product we used the strength of the bolt in both the form (to show the product inside) and function (to help with the ability to grip the bottle) and used the color silver to drive athleticism."
Designed by Tether
Client: Gatorade, Chicago
Design: Tether, Seattle
Creative Direction: Stanley Hainsworth
Art Direction: Matthew Schmunk
Graphic Design: Brian Piper, Daniel Petrzelka