Mictlan

"For this project, we were instructed to design a beverage of our choice. I decided to design a beer based on the beautiful graphics, colors, and history of The Day of the Dead. My beer is called Mictlan, named after the Aztec underworld where the spirits of the deceased would travel to find eternal rest. The journey to get there took four long years, and families of the departed would send them on their way with lavish celebrations of food, drinks, and flowers. Today, Dia de los muertos is celebrated in early November to honor deceased loved ones. Mictlan was designed with these sentiments in mind. It is a beer with which to toast life, but also to remind us that life is short, and that we must make the most of it while we can."

Designed by Tess Golden a recent graduate of the AAS Graphic Design program at Parsons: The New School for Design. 

Comments

[Jason Lim]

Excellent concept. "Beer for eternal life"? How do you top that?

My only beef is with the yellow-on-yellow treatment for the pale ale design. Something also seems off on the Montezume Stout design, but that might just be me.

I have to say it again, though: awesome concept.