Flatt Energy Cola

"Flatt Energy Cola was dreamed up and schemed up by a couple of college grads in Madison, Wisconsin. A little spicy and a lot smooth, Flatt takes a turn from the average energy drink by acknowledging the obvious: very few people are actually going to go cliff jumping or dirt biking.

People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.

Accordingly, Flatt's packaging features the time-tested technique to dominating boredom: Doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality."

Client: Flatt Cola, LLC

Agency: Hiebing

Credits: Jorel Dray | Art Director/Illustrator

Becky Lowe | Writer/Illustrator

Sean Mullen | Creative Director

Comments

[Stephen]

I drink it all the time...its great.

[Cynthia]

I love the packaging. The doodles, the color, fun. But, I cannot get past the idea of a soda called Flatt.

[Jason Lim]

I like the doodles and the eye-catching orange, which are reminiscent of old comic books. Still, did they really have to call it Flatt? It becomes a Flatt Energy Cola, hardly something that sounds like an energy booster. It reminds me of the short-lived Pschitt lemon soda: they both mean well, but neither sounds good for a drink.