Getty Images Bags

"A set of promotional bags to be given away at trade fairs. The bags used unusual images, cropped in such a way as to make them quite abstract- with fluorescent handles and the image code printed boldly on the side of the bag, they were designed to cause a double take- and for visitors to the fair to ‘seek out the stand with the cool bags’. Copy inspired by the images ran across the inside of the bags, making them seem even more precious and encouraging re-use, carrying the clients name proudly onto the streets long after the show was over."

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