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Wednesday
Sep082010

The Fashion Band-Aid

limited-edition BAND-AID® Brand by Cynthia Rowley Adhesive Bandages come in a collector's edition tin and are available in fourteen designs—including lace, sequins, gems, gold chains and even a complete runway show. 

 

"While the BAND-AID® Brand Adhesive Bandage, and specifically our decorated adhesive bandages, have always been very popular with kids, we've seen increased interest from adult consumers who are looking for a stylish way to 'Dress Up' cuts during the healing process," said Bryant Ison, Senior Brand Manager, BAND-AID® Brand Adhesive Bandages. "Cynthia Rowley has been a great partner in lending her creativity to help us bring this category into the limelight for adults in the U.S., and having Cooper-Hewitt onboard makes the project even more special."

 

"The bandages are also available for a limited time at Cynthia Rowley stores, CynthiaRowley.com and at The Shop at Cooper-Hewitt, for a retail price of $9.99. A donation from the project will benefit Design Ignites Change, an organization that engages high school and college students in multidisciplinary design and architecture projects that address pressing social issues in their own communities. Proceeds from the sale at The Shop at Cooper-Hewitt will benefit the museum's programs."

"As a museum that champions great design and its impact on daily life, Cooper-Hewitt is excited to feature the BAND-AID® Brand by Cynthia Rowley Adhesive Bandages in The Shop," said Caroline Baumann, Associate Director of the museum.

 


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Reader Comments (8)

Possibly a trick missed here by not changing the name to BRAND-AID®?
September 8, 2010 | Unregistered CommenterWeerascal
I want some! Great design... I'm the kind of person who usually thinks things like these are silly, but I've gotta hand it to the designers on making this girl want a paper cut.
September 8, 2010 | Unregistered CommenterAndy Ptacek
These are awful, nothing unique or stylish about them. Taking a picture of some plastic beads, sequins and a gold chain and then slapping them on a Band-Aid is not much of an effort for 'designing' a unique product. These are just a step below the bacon bandages.
September 8, 2010 | Unregistered CommenterLKH
My girls love these "not spongebob" band-aids. Being refined takes time.
September 8, 2010 | Unregistered Commentertarkhuna
I think these are a crummy execution of a cute idea. What's the deal with the bland photos? Why not illustrate some pretty patterns or be a little more imaginative. And I think the tin they come in is the most un-pretty thing I've ever seen in a pharmacy aisle. I would never know that these are girly band-aids looking at this tin on a shelf. Not a fan.
September 9, 2010 | Unregistered CommenterJuliAnn Miller
Agreed, could be so much better - poor execution.
September 9, 2010 | Unregistered CommenterNik
makes me want to get a cut :P would love to sport some
September 10, 2010 | Unregistered CommenterPriti
I agreed. Poor execution. The Band-Aid design just looks awful. Cynthia should be upset. It lacks what she's known for, whimsical fun with a flirty elegance. Its a poor representation of her.
September 10, 2010 | Unregistered Commentergolightly

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