White Rabbit Brewing

New work from brainCELLS: "White Rabbit Brewing in the Yarra Valley, VIC, Australia opened its doors in mid-2009 with its flagship beer being the WR Dark Ale. The illustration features a playful white bunny rabbit jumping amongst the leafy landscape. The rabbit appears in a different position on each stubby label so that no two beer labels are the same."

"Due to the success of the Dark Ale, WR have now gone on to produce a second beer – the White Ale. The White Rabbit brewery has been a huge success, with the beer being a must in any Australian boutique beer-lovers collection."

Illustration by Malcolm @ Scribbles Illustration Studio

Comments

[Scott T]

I picked up a bottle of the Dark Ale for the label about a year ago and it soon became one of my favourite beers. I always enjoy seeing this in my fridge...too bad they never last long in there!

[anna]

Really like the clean design, and the illustration is gorgeous. Not so fond of the yellow background for the purple illustration though. And is it just me or wouldn’t it be natural to have the night-illustration on the dark ale? Maybe too obvious, but I can see myself picking the wrong one in the store…

[Sarah Deford]

The illustration caught my eye right away and the colors are paired very nicely next to the dark brown color of the glass. Nicely done! I would pick this off the shelf just for the packaging.