Student Spotlight: Lattina

"A pack is not just a container. It's a medium. Even when it contains the most common of products: milk.

We rethought how could a normal milk package could be. A pack is not just a container. It could contain, hold, protect something, but firstly the package is a medium. We can deliver messages to our customers. We can make people think about it writing and showing the issues directly on the pack."

"'Lattina' subverts the traditional anonymous milk packaging to convey a message too often forgotten: milk is a biological, natural product. Drinking natural milk is good. Especially the natural, fresh, pure milk as the one carried in the old traditional can containers used in the old farms of our grandparents.

Natural bio milk is one of the best sources of the vital nutrients that help maintain our body strong and healthy. Milk contains the ideal mix of essential nutrients: proteins, lipids, calcium, vitamins A, B6, biotin and potassium. This helps to prevent deseases such as osteoporosis and keep all the body (nails, hair, skin,  bones and muscles) healthy. 

Many different versions of the pack are meant to build awareness around the issues like the importance of drinking biological milk, produced in not-intensive herds.

Far from the consumerist logic in favor of a more eco-friendly thinking.

The project is composed by two parts. The structural one, realized with the creation of a small reconstruction of an old canned milk container, would represent the connections of the product with the old traditional values like naturalness and freshness.  

"Lattina" was also meant to be a markatble product, with many versions of the pack conceived as small collectible gadget. In each different version the can is folded by a small strip containing some short information about where the milk has been produced, why is important to drink biological milk and so on.

This project has been made for the Communication Design course at Politecnico di Milano. The assigned goal was the realization of a packaging for the commonest of the product: milk. With one suggestion: the registered name "Lattina" ("can" in english)."

Designers: Alessandro Dallafina, Francesco Faggiano, Dario Migneco, Stefano Greco, Paolo Ottavian

Comments

[anna]

With all that bio/natural/eco-friendly talk – aluminium cans, seriously? And what with the wrap? Single-packed, no tradition, no feelings, just sterile, bad-handled typography (logo read as LAT TINA) and over-packed to me… Don’t get the message about what’s to collect here besides the cans which still are cute. Sorry, but this would never work in reality.

[romano]

I love it, so clean and simple.

[Ale]

Yes sure, this is an university project for the course of Communication Design. We focused the project, on the comunicative side. We didn't try to make a commercial product. It is not for selling milk. The cans are small, only 33cl and the materials are totally 100% recyclable.
I appreciate your critique, this is the best way to improve our skills.
And the little space between the "T T" is a little joke we made. Milk in italian is written LATTE and Tina is a common female name. We played around this two words to make the product cuter :)

[Alex]

I like the type, it's cute :)