Bare Crush

"BrainCELLS was approached by Bob and Di Carne the owners of a 100% fruit icicle known as Fruitful. The owners were dissatisfied with the Fruitful brand and associated packaging and collateral and needed a fresh approach and in fact a partner. brainCELLS took equity in the new brand which we developed and is now known as Bare Crush. The fruit icicle business is indeed a competitive environement, however the Bare Crush brand has made some inroads and is in fact a well regarded brand."

Comments

[Richard Baird]

This is a very fresh and playful approach to fruit with plenty of room for expansion. The illustration of the fruit could be a little bigger but the colours help reinforce the flavours. Lovely job.

[Ayn Roberts]

i really enjoy the playfulness in this solution, though i wish the fruit had as much impact as the bear.