“BrainCELLS was approached by Bob and Di Carne the owners of a 100% fruit icicle known as Fruitful. The owners were dissatisfied with the Fruitful brand and associated packaging and collateral and needed a fresh approach and in fact a partner. brainCELLS took equity in the new brand which we developed and is now known as Bare Crush. The fruit icicle business is indeed a competitive environement, however the Bare Crush brand has made some inroads and is in fact a well regarded brand.”
