Student Spotlight: Misako Ishida

Recent FIT graduate Misako Ishida designed this Tequila packaging.  More after the jump. 

"Casera is a line of small batch tequila handcrafted by women in a small town in Mexico. Traditional Mexican clothes and patterns were incorporated into the design to engage the tequila-buying women."

Comments

[Bob Conge]

The package design for Casera Tequila is EXQUISITE !
I love the vintage ethnic flavor incorporated with the contemporary graphics. Very unique.

[Daniel]

I could see this really appealing to different customers. It's got nice feminine palette which will easily differentiate it from others in the market. It really softens the image of tequila...

[Rebeca Aguilar]

It can't be named tequila, it was made in Colima, a state near Jalisco. I'm from Colima so I know.
Tequila is an Appellation d'Origine Contrôlée just like Champagne.
Nice design, wrong name.