Tang

Who remembers Tang? Such a cool revival! Streng Design gave Tang an updated and -may I say- super cool new look. 

"Revival of a dying brand is a favorite challenge of the design and research studio Streng.  The Streng UXD team kicked off this project with a large scale participatory study. Working with student populations they leveraged a diverse test base to identify user delights. An additional research team at Streng began with an intensive investigation of the brand history and operational capabilities for manufacturing."

Capitalizing on key visual elements, the teams at Streng crafted an identity that eclipsed previous testing numbers. The results are visually iconic, mentally "sticky", and a delightful experience. Testing scores identified this as a market disrupting product resolution. 'There is a 'rock, paper, scissors' kind of balance struck here, that preserves parental aspiration, child engagement and brand - without one blotting out the others', says chicago studio Co-founder Daniel Streng."

 

Comments

[Luis]

Tang still exists in Brazil. It's far from dead...actually it's one of the most popular (if not the most) juice brands here.

Ah! Great work, by the way!

[BJMRamage]

aww cool. Tang is the Space Drink, Moon Juice that the astronauts drank. awesome footprint on the lid!!

[Kishya Greer]

I LOVE IT! The tie between the powder and the surface of the moon is a good connection. Smart.

[Neil]

Poorly designed.

[e.]

i LOVE it!