Grey Goose Boulangerie François Camionnette
Integrated branding agency Ragged Edge has created the The World’s Most Intimate Martini Bar, hidden inside a beautifully restored Citroen van.
As part of an integrated campaign for Grey Goose vodka, the agency will launch the ‘Boulangerie François camionnette’ across a number of cities throughout the UK this year. Housing just two guests and a mixologist, the luxuriously appointed bar is designed to bring the brand’s intrinsic story to life though a private cocktail consultation where guests receive a bespoke Grey Goose Martini tailored to their taste.
"Launching hits that are popular in the club scene is pretty sweet and all, but until you’ve launched your own branded non-music product, you haven’t really made it in the music business.
That’s why Adidja Palmer, known in the Jamaican dancehall world as Vybz Kartel, went into the rum business. Well, that, and having your own line of premium handcrafted rums is pretty damn cool.
To make sure the bottle was sexy enough for the upscale dancehall crowd, Vybz entrusted the branding to Project 13, who knows sexy. We also know a little something about logo and label design, plus the printing and production processes, all of which helped us tackle the challenges of designing branding for a rum bottle with no flat surfaces. Undaunted, we developed a unique shoulder wrap and neck label featuring a contemporary VYBZ logo that instantly lets discriminating rum drinkers know they’re in the presence of a premium product.
Organic line work and a regal seal of excellence ensure an elegant look, while the incorporation of a small hummingbird in the design gives a nod to the rum’s Jamaican roots. We also designed with function in mind, as each label must be hand applied and numbered during bottling, a slow and exacting process appropriate to the slow and exacting process of making the triple-distilled silver rum and handcrafted oak-aged rum that are the pillars of the Vybz brand."
Designed by Project 13. More images after the jump.
Kanon Organic Vodka
"With a strong history dating back to 1580, Kanon Organic Vodka, an eco-friendly Swedish spirit, launches in NYC. The Gripsholm Distillery, has been producing organic vodka for over 400 years and instills old world value and tradition for the brand, while staying true to their roots, Kanon Organic Vodka prides themselves on taste, sophistication and social awareness." More after the jump!
Kalinka Export Vodka
Check out Kalinka Vodka new design for their new product focus on foreign markets. The unique frosted bottle set it apart from the rest of the brand. Additional texture and finishes adds a premium look and feel.
Absolut Moscow (Limited Edition)
Absolut vodka recently launched Absolut Moscow, a limited edition in the tradition of their other "city" bottles, designed to showcase the cutting edge personality of the Absolut brand against the backdrop of the world's great cities. To aid in this, leading fashion designer Alena Akhmadullina was enlisted to help design a bottle that would capture the beauty of traditional Moscow architecture with a taste of the city's future in the form of glittering skyscrapers and ultra-modern design.
Collaborating with Ms. Akhmadullina and Pernod Ricard in this project was Cocoon Group, who took a very active role in bringing the Absolut vision to life by helping in the artist selection, working with her on the subject matter, and finally helping to bring the design to life on the bottle. Below, Zuzana Behova, managing director of CG in Moscow shares some of the more interesting aspects of the design and collaboration.