Good Ol' Sailor Vodka

Now this is how you do plastic bottle Vodka!

"Sweden's first vodka in PET bottle. It's also one of the first vodka made of organically grown, Swedish barley. The new Swedish eco-vodka is distilled four times and has a clean, fruity nose with some spicy aftertaste and released in a Swedish-made PET packaging for minimal environmental impact. We have worked closely with Technologists at Petainer. Together we have produced a container which is  environmentally friendly, has high levels of clarity and great shelf appeal, whilst at the same time is easy to manufacture in high volumes. We wanted to exploit the phenomenon of PET in the best possible way.  The goal was to design would be integrated with the bottle."

Designed by Mattias Brodén

Comments

[Jeff Chapman]

I dig the retro tattoo look, but I can't help but think it looks like Ed Hardy vodka.

[Lucifer]

Can you tell me what size the bottle is please - 750ml?

[c jones]

This looks like an Ed-Hardy t-shirt applied to a vodka bottle. Not a good plan considering all the negative feelings toward the Ed Hardy brand in the U.S. It also is similar to Sailor Jerry's Spiced rum. Maybe these are not issues in Sweden.

[shredz]

aside from it looking like a child plastered stickers all over a water bottle, why put a vibrantly colored bottle inside of a boring two-color box?

[Jane]

Hm, i realy like this bottle. Regarding the box, could be a Financial choose.

[Rez]

similar to Sailor Jerry's Spiced rum?
Don´t think so. Good work in my opinion.


http://www.google.com/imgres?imgurl=http://open.salon.com/files/sailor-jerry-rum1260331052.jpg&imgrefurl=http://open.salon.com/blog/ryan_clark/2009/12/08/the_rum_im_drinking_with_my_eggnog&usg=__Znsk1OeLGhGGSSbDt1Fnr3UjeIk=&h=450&w=450&sz=66&hl=sv&start=0&zoom=1&tbnid=m4QRh0671toTYM:&tbnh=138&tbnw=135&prev=/images%3Fq%3Dsailor%2Bthe%2Bjerry%26um%3D1%26hl%3Dsv%26client%3Dsafari%26sa%3DN%26rls%3Dsv-se%26biw%3D1283%26bih%3D683%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=447&ei=Vu6YTO3aEsHKOLC_qf8M&oei=Vu6YTO3aEsHKOLC_qf8M&esq=1&page=1&ndsp=29&ved=1t:429,r:2,s:0&tx=53&ty=51

[Scott]

What´s the negative feelings toward the Ed Hardy brand in the U.S?
I believed they are popular. Ed H have a new school tattoo style but i think this is
more true seacreators and life under and over sea illustrations.

[Per]

Where can i buy it?
Nice : )

[Zed]

Lovely!

[carl]

Ed Hardy is often viewed as an overpriced brand for tools that offers nothing particularly related to quality - just brand image. And this bottle related to Sailor Jerry because it's got the word Sailor front and center in the branding.

It may "look cool" but it's placed itself in a terrible position. As the previous poster said, maybe these aren't issues in Sweden. But if I saw it on a shelf I'd think "Oh, that Ed Hardy dude came out with an overpriced vodka. I bet it's awful."

[N. Collins]

You can't put Sailor Jerry or this oldschool type of tattos next to Ed Hardy, they're totally different in style & branding.
Consider Ed Hardy the Maria Carey of tattoo fashion & Sailor Jerry the Ramones.