Cooked in Barcelona

Design: Ruizcompany
Country: Spain 

Comments

[Jeff Chapman]

Um, I just don't get it. Without some explanation I'm not getting why I'm looking at jeans in plastic containers with "fresh produce" on the label. I assume "Cooked" is the brand of the jeans, and thats how the food theme ties in, but it still seems like quite a leap.
And how do I try these one?

[Raquel]

I have the Jeff's opinion. "Without some explanation I'm not getting why I'm looking at jeans in plastic containers with "fresh produce" on the label." Although I like it! =)

[Raquel]

Hi!
I have the Jeff's opinion: "Without some explanation I'm not getting why I'm looking at jeans in plastic containers with "fresh produce" on the label." Nevertheless, I like it! =)

[KM]

Major Fail!

[Hutesa.te]

This brand of Barcelona try to sell clothes as a product made with ingredients from here, playing with food and preparing exquisite pants "designed/cooked" in Barcelona.

[tiffany]

it just makes me wanna eat the jeans
is this supposed to happen?

[Ivan Gurkov]

I really dont get the message. Whats your game? Why chicken? :( ?

[shredz]

Come on guys, its fun packaging pure and simple. Imagine your in the clothing section and you spot a package like this. More than likely you're going to end up picking it up and looking it over and, best case scenario for the manufacturer, maybe even purchasing it. While I admit the functionality may need some work (trying them on like mentioned before) this is a pretty cool design.

[Jason]

Unfortunately, touch is very important when buying clothes, and the design removes it from the equation. A purchase is highly unlikely because of this. You can get great awareness and recall but no purchase.