Quality Café

Designed by László Sándor. 

"The goal was to create the corporate identity for this "coffee shop", which sells varieties of high-quality coffee. The company's initials shape is a coffee cup. The brown centre of letter "Q" can be used as colour codes on the packaging. The logotype is a modern, playful typeface which is to solve the geometric containment of the logo. Different shades of brown colour indicate the type of coffee roasting in the cup. The colours of the rings on the saucers offer three colour variations indicating different areas of this company.

The beige colours of the labels complement the natural brown colors of the paper-boxed packages. The packaging can be manufactured in advanced with only the logotype printed on all natural paper boxes and bags. The rest of the packaging uses adhesive stickers, which act as labels featuring the different variety of roast. Standard sized stickers are used on the bottom of the boxes for required information (ie. expiration date)"

Comments

[Mike]

Great work! Love the brand consistency and the cleverness of the logo design.

[Victor Zuniga]

I love what you did with the packaging design, but the logo reminds me of cafe punta del cielo, http://www.puntadelcielo.com.mx/puntaDelCielo.html

[Charmiley]

do you understand how much I love this?? in the humbleness of the brown bag, and the clevernes of the coffee cup/C logo it invites the eater to interact (make their cup handle fill the space left by the C) LOVE IT! my only complaint is that the font seems kind of spacey

[Joudani Maria]

I truly like this Design. Not only I like it from a visual aspect but also from a concept aspect as well. The letter "Q" not only relate to the word Quality, But also it related to the idea that setting a mug of coffee on top of a dish can possibly look like a "Q". I can also appreciate the message presented by the brown paperboard. It amounts to the connection between two related words Toughness and Quality.

Does anyone knows were can I get templates for this kind of package top included if possible ?
Any information will be appreciated.