Yo-Ho-Ho Juice

New juice packaging from Elena Kaimanova: "The theme of pirates has served as inspiration for creation of this packing. The black-and-white drawing can remind The Jolly Roger which identifies a ship's crew as pirates.  The curved inscriptions on the package are designed to be similar to the confused maps of treasures."

Comments

[Ple Elp]

i love it!!!!

[Erin at Vale Design]

Gotta love simple black and white design!

[malinkin]

Lame.
I don't know what can make me wanna drink this juice.
ANY juice package should make you feel thirsty. This doesn't make me feel like this.

Then, it's VERY hard to differ one taste from another. Then, it's hard to read information written on it.
Again, it's just the idea which is incredibly far away from the consumers.

[mono Tony]

Color-coding in reverse - genius!
Why make it easy on the consumer?
I bet these look great with all varieties together on multi-rows of supermarket shelf. I'd go straight for the black and white one.

'Qwerty Pirate Mystery Juice - look for it in the black and white hair conditioner bottle'

[superfoofy]

Seems like this was "inspired" by the work done by The Office for 826 Valencia pirate store.

These would work a lot better if they had the product names called out in color (different color for each flavor). A visual cue. Consumers will not take the time to read a box in order to select a product, they will simply pick a brand they can understand.

[Jep]

Yes, but, but yesssss. Excellent. No need to use your head when picking up a juice? Well you will need for this one. And by all means thank you to the designer who just doesnt go with the flow. THANK YOU. Great, great, great.

And for those who can not differ the juice, please come on. There are different drawings on each juice, clearly you can see them and just pick the fruit you like. Oh right, use the brain.

[sasha]

You can definitely differ which juice is witch , its written in bold letters after XO as well as the drawing. Being a russian reader, the fun design is still very readable.

This is beautiful!