Hwila

New work from Neumeister:

"Hwila is a natural mineral water from Vimmerby, Sweden, a brand owned by one of Sweden’s oldest breweries; Åbro. After many years Hwila needed an update — it was time to modernize, for a younger target group, without loosing the positive values connected with the brand. With this redesign we were concerned to find a formula whereby it was possible to constantly being able to update the design, with out ever loosing contact with its heritage. The simplicity, purity — the restfulness — was the main idea were colours and shapes signal different variations of the mineral water – sparkling, non-sparkling, taste etc. A modern, youthful, design. Easy to apply on either cans, glass or PET-bottles. Large or small. Pure and rigorous, Hwila really makes a point in any store. Creating true shelf impact without screaming."

Comments

[Thomas]

That water looks so good. Honestly, I don't know if it's the color of the bottle but I want some right now.