Before & After: Vitamin Well

Neumeister examines their new redesign of Vitamin Well, after the jump.

Old Design:

Comments

[Chad]

Still looks extremely busy, is there no where else on the bottle to put that bottom copy?

[Ted]

The old design was shite...and so is the new one, what a croc!

[Jason]

Couldn't they have put the over-long copy in the back? Or is the current design not fully wrap-around?

[Guss]

busy, long, informative copy on front - Uh, yeah. I'd say it's effective when you're trying to relate flavored water to medicine. And that's the position they want to take. The style is a contemporary take on apothecary tonics & elixirs of the past. I think the subtle improvements to the new design really do the brand justice.

[Jason]

@ Guss:
If that's the position they plan to take, then the design makes sense. Too bad their "medicine" positioning wasn't stated. I'm really curious if their approach will work, as I'm sure it won't where I live. :)

I still hope they showed the back/sides as well, though, for better appreciation.

[Kate]

I immediately picked up on the visual reference to medicinal / pharmaceutical product packaging, but can appreciate the added refinements. Over all, this before & after is a very successful (though subtle) facelift. The cleaned up logo treatment and enforced consistency are just the kinds of things that Vitamin Well needed to be a strong contender in the market. Kudos.

[carolina]

Does anyone know what font is used here?

[santosh]

hye buddy the font used here is Future man, I don't know. the design looks very bad.

[Kali Hilke]

Busy, yes, but I still like it... the label is fresh enough that I would pick this up off the shelves and buy it, so I guess that's the point.