Before & After: Spring Valley Juice

"Schweppes Australia approached us to help develop an identity system and portfolio strategy that reflected their new positioning and helped increase appeal with a broader consumer target. Leveraging the passion and spirit of the brand, we used an archetypal approach to uncover the creative personality and purpose of the brand and created an ownable solution for Spring Valley."

"The packaging aesthetic was a critical touch point in enhancing the consumer experience with the brand and elevating the appeal of the product within its iconic glass bottle. What grew from this process was a beautifully bright, friendly and energised outcome, which has been pivotal to the brand's repositioning success."

Designed by DiDonato