DQ Vodka

"DQ’s unique bottle is made by one of the finest glass makers in Europe. The metal surfaces of the parts are produced to high-quality automotive standards. The finish for the top and bottom caps is satin chrome. We have made every effort to create a bottle that truly honours its contents."

"We realize that during the last 10 years Vodka has changed from being purely a drinks business to becoming a luxury goods business. It is ever more about lifestyle, fashion and elegance than the beverage inside the bottle. We think it should be about both.

We offer tangible luxury, both in terms of outer design and the liquid inside."

Comments

[Prescott Perez-Fox]

The only trouble with something so super-designed is that the brand has no humanity. I have no impression of this brand or its story. I can't relate to it or understand it. Going solely on aesthetics, I imagine it being drunk by 25-year-old douchebags trying to impress girls, not by wealthy businessmen who are aware of the luxury goods market. Then again, maybe that's who they're going for.

[Jim Chrzan]

Hmmm. I like it quite a bit, but can't help feeling I've seen a similar container in sci-fi movies when a biological super weapon is being carried around by the bad guy. Very 23rd century "secret potion" looking.

Very top end shelf appeal considering the category.

[Rafael Riego]

the aesthetics are pretty clean but i dont know if it feels like an alcohol bottle. i could see it more as a fragrance or lotion bottle.
designwise, i think its pretty sleek.

[Jon]

This strikes me as over-designed, gimmicky, pretentious and disingenuous.

Less would have been more. For instance, why have 'Product of Sweden' and 'Imported'. Just the word Sweden would have been enough. And there's too much tooling on the metalwork.

It looks like a men's grooming product from the 1990's. I guess that could be intentional... the majority of consumer's are undiscerning and about 10 years behind trend.

But that DQ logotype is just bad typographics.

[Katia]

This packaging looks really good to me, but I don't feel like it's for something to drink. It's designed as it was containing perfume !

[Mark]

Most of the other comments probably haven't taken the time to consider the two major factors in the final design: Client brief and mandatory inclusions. Liquor packaging can be a real struggle when it comes to these issues and considering the unorthodox style, I have to say I'm impressed and can well imagine the unseen battles to get it across the line. Good work!

[matthew]

I think it is revolting. I agree with Prescott that it has no hummanity and no brand stroy other than its has come off the set of a fairly modest budget sci-fi movie. Way too like a chemical technical mobject, i would not drink this in a millions years. Wat a waste of expenise material too. This must be a drink for douchbags with too much money and zero taste

[Jon]

Mark said "Most of the other comments probably haven't taken the time to consider the two major factors in the final design: Client brief and mandatory inclusions."

Thanks for your assumption Mark, but all the comments have criticised the overall aesthetic and the two (not major) factors you mention do not dictate that aesthetic. And what the client brief might have been is irrelevant as far as commenting on the end result is concerned.

Mandatory alcohol requirements can be designed in infinitely different ways and origin/import status is not mandatory for the front of alcohol packaging.

Why exactly do you consider this "good work"? You merely seem to be impressed by some imaginary battles to push through a design that has generally garnered negative feedback here. How odd!

[Jonathan Keller]

I knew it was only a matter of time before Dairy Queen started distributing vodka. I mean it was the next logical step after Ice Cream :p

But seriously I think that the design does come off as a little pretentious. It's too forward thinking and lacks soul :/

~J

[Jon]

Mark said "Most of the other comments probably haven't taken the time to consider the two major factors in the final design: Client brief and mandatory inclusions."

Thanks for your assumption Mark, but all the comments have criticised the overall aesthetic and the two (not major) factors you mention do not dictate that aesthetic. And what the client brief might have been is irrelevant as far as commenting on the end result is concerned.

Mandatory alcohol requirements can be designed in infinitely different ways and origin/import status is not mandatory for the front of alcohol packaging.

Why exactly do you consider this "good work"? You merely seem to be impressed by some imaginary battles to push through a design that has generally garnered negative feedback here. How odd!

[KEVIN]

The materials are too over the the top for an alcohol bottle.
Personally, throwing out this "automotive standard" bottle after a night of drinking seems absurd.
It certainly oozes decadence, sterility and a carefree attitude to the environment.

[David Brinkmann]

looks kind of like a bomb that they would use in the movie "Aliens".