Wild

"Stream Foods has launched a new range of wholefood snacks, designed by Springetts. The Wild brand comprises six exotic mixes, each reflecting a unique culture and culinary tradition."

"Springetts brief was to create a new brand identity that would bring to life the unique product proposition, engage consumers and differentiate the range from the broader competition.   

Wild animal illustrations (snake, tiger, jaguar, coyote, macaw and lion) that emanate from and evolve out of the product photography were chosen to capture the exotic propositions and the exotic product delivery. 

Springetts also developed the names for each variant (Aneeq, Bonito, Sabroso, Leziz, Aroi, Zarico), to add intrigue and emphasis to the exotic sources of the blends. 

'We wanted to create a brand with real personality and to provoke a reaction with a pack design that was really arresting on shelf…an effect enhanced with range blocking,” says Moyra Casey, creative director at Springetts.'"

Comments

[Erin at Vale Design]

Those are gorgeous!

[Hernando]

I would need to see a larger version to be sure, but am I seeing a body painted woman's derriere as the tiger's nose?

A tiger's nose isn't shaped like that: http://www.onlypencil.com/blog/wp-content/uploads/2008/08/noseref.jpg

But a woman is (NSFW): http://www.moillusions.com/2010/01/second-best-optical-illusion-ever.html/3-sederi-per-una-tigre-4

[mariajose]

nice work, well executed.

[Barry]

looks great, but on shelf i think I would dismiss it as i cannot determine quick enough what the product is. to be honest I am still trying to workout what it is. is nuts, is it a curry, or is it dog food???

[drew]

Awesome for sure!!! great idea but I also agree that the identity of the product is a bit lost!!!
That said it is still great work!!! would love to see the other three!!

[Chris]

These look lush! I 'm sure you'll be able to identify them in the fixture. It adds an air of mystery! Great job!

[Young Designer]

I love the designs but feel the imagery of the food on the packs ruins the asthetics a little....

[amnesik416]

i want some leziz!

[Peter North]

Design is cool, but concept overall looks like a blatant rip-off of Sahale Snacks. Where's the originality?