Ciao Bella

"Ciao Bella’s gelato and sorbet are super-premium products. As part of a category that often confuses consumers while competing with major ice cream players, the packaging needed a facelift."

"Partnering with Tailford Mitchell, Ciao Bella launched a redesigned package that helps consumers define the contents without losing any brand equity. Bright colors remain a staple and now the product receives more emphasis."

Before: