Studio Spotlight Day: Proof Wine Collective

Today we are doing something that we have never done before, featuring work from only one studio, exclusively, for an entire day.

Proof Wine Collective is a San Luis Obispo based collaboration that emerged to create an unequaled atmosphere for new ideas about wine. It exists to nurture innovation, fuse thinking with enthusiasm to develop original concepts until they become tangible creations. Each design is a work of art, and deserves its very own post.

"This packaging is the physical manifestation of many hours of intense collaboration within the collective. We immersed ourselves in these projects with the conviction that good design is meaningless unless it is inspired by something amazing. The packaging was not designed to look good on a computer screen, but rather to have genuine, tactile appeal in a natural habitat. These bottles look best on the shelf, in your hands, in your refrigerator, and on your best friend's dinner table."

We will be featuring 16 posts that will update throughout the day, so be sure to check back throughout the day and see them all.

Comments

[Yael Miller]

Their work is really creative - this is a terrific series. Thanks for sharing and big kudos to Proof Wine Collective!

[Anne Benassini]

Your work appeals to the buyer's senses. Consumers appreciate more than just a winery's name recognition. We are drawn to the artistry and creativity of your work. The label should take our breath away and the wine should quench our thirst! Congrats on the well deserved/awarded attention!

[Josh McFadden]

Thanks for the feedback.

We have tried our damnedest to stay out of the spotlight and when we found out we would be featured, we kinda freaked out. [ http://www.facebook.com/pages/Proof-Wine-Collective/253570359856 ] We think of ourselves as kids who are lucky to work with wine, and somehow people have trusted their wine's fate in our hands. We are rooted in the wine industry and only work with wineries we deem awesome. That means saying 'NO!' to a lot of retired lawyers with big budgets and stupid ideas. Lucky for us, our projects have seemed to flourish and we hope to keep pushing expectations further.