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« Liberte Cabernet Sauvignon | Main | Sans Liege - Sancha »
Friday
Aug272010

Emergence

2009 Emergence White Rhone Style Blend, designed by Proof Wine Collective.

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Reader Comments (3)

I really like the design and the colours of the paint splatters, but I think they chose the wrong font for the title "EMERGENCE" written on the bottle...it should have been the font used on the box (or perhaps the font on the box is the bold version of the one on the bottle, I don't know, sometimes my sight fails me :P)
August 29, 2010 | Unregistered CommenterSamara
The font on the box is the same font used on the bottle. It is, however, entirely a different size. :)

The brand type on the bottle is actually hot-stamped foiled. From the photo's it may be difficult to tell, but it does shine a bit compared to the uncoated stock the label is printed on. I left the brand name intentionally small because I wanted it to be somewhat of a discovery. The ink design is so over-the-top and eye catching, that I thought it better to obscure the brand name then try to compete with something so beautiful.

In the end, I just wanted 'Emergence' to... you know... emerge.
August 30, 2010 | Unregistered CommenterJosh McFadden
I really like it, I can't help feeling however it may have been nice to use a different paint splat for the different wines rather than just change the colour
August 31, 2010 | Unregistered CommenterLuke

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