Before & After: Mello Yello

Coca Colas citrus softdrink in new retro look. Designed at Stag & Hare, New York. Check out the "before", original concepts, and the "after", below.

Before:

After:

Comments

[BJMRamage]

Love that they are bringing the soda back. love the new look. The last go-round in the 90s was too "extreme" and juts followed Mt. Dew. The way back cans from 80s and 70s were just cool and this follows suit.

[shredz]

definitely an improvement in my opinion. really enjoyed seeing the variety of different re-design options.

[Richard Shear]

This new design is a great throwback to the original work done by designer Tom Courtos in the 1970s. He was a co-worker in my first design job at Lois Chajet Design Group. I wrote a short blog entry about the brands creation here, http://tiny.cc/rdhod

[Raider Minoo]

The new design is so neat! The last one doesn't look that tasty at all, more like a detergent. I've never heard of this soda before, we don't have it here...

[Daniel]

This looks similar to the found organic juices rebrand that was on here a while ago... http://www.thedieline.com/blog/2010/5/19/before-after-found-organic.html