Pembroke Craft Brewery

"What started as a love for beer and the need for more packaging pieces in a growing portfolio, this project developed into creating a brand for two guys who brew more beer than they can drink.nPembroke Craft Brewery was born and the simple task for this job was to develop a labeling system for their ever expanding brew collection while sticking to their slick brand which highlights their outstanding work ethic to produce premium beer and beverages."

"The labeling system is based on a focus toward a numerical labeling rather than traditional simple beer names. Resulting in the name of the beverage varieties being able to be more descriptive than the traditional naming of beers such as Dry or Drought. All varieties have a template style design with the only point of difference being replaceable copy and colour to reflect the style of each beer/beverage."

Designed by Gary Head Design

Comments

[lex!!]

go gaz!!

[Dr Brewer]

Good idea, numbered varieties and all that - but the execution leaves me wondering if I'd need a prescription from my doctor to get this.

[Melissa]

I'm not sure how I fell about beers that look like feminine products...

Pembroke mark - great!
Packaging concept - Ok, that's fine
Packaging execution - Easter beer? Not a fan.

[Matt designs]

By far one of the most original and well-thought designs (especially the numbering) I have seen for some time. Well done Pembroke Brewery!

[Monika]

Love it!! Love it!! Great work and love the concept.

[the hand model]

weak. and this gets you on notcot?

[Jenny]

It's about time we saw a beer range that caters to the female market.
The clean crisp grid design works amazingly for consumer navigation and the numbering system makes ordering a beer a breeze.

Keep up the good work, personally I'm looking forward to trying the strawberry and sweet pear cider!

[Mike]

It doesn't exactly state "quality" or "refreshment". Looks more like a soda or vitamin/herbal beverage.

[Jon]

The dividing cross lines are too thick and ugly and unnecessary.
An inverted cross is the devil's work.
The number system will be meaningless when each beverage is separated from the rest of the range on its respective shop shelf.
Too much use of capital letters.

Anyway, the Pembroke Craft Brewery appears not to exist, at least not on the web, so I guess this project is just a conceptual portfolio filler.

Could you guys at the Dieline please make the status of a project clearer. Maybe a tag or icon to differentiate between commercial, conceptual and student work.