Student Spotlight: Grow Your Own

Octavia Soebiyanto designed this last year for the D&AD awards, when he was studying at Singapore Raffles Design Institute.

"For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new."

"Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors."

Comments

[Meredith]

As a gardener, I love the idea because the typical seed packet is tremendously uninspiring, but I have to say: there is no such thing as a "mushroom seed."

[Gabriel Nagmay]

Mushroom seed? Um, I don't think that's how it works...
http://en.wikipedia.org/wiki/Spore

[Yael Miller]

Very cute. I wish there was something in the photos to show scale. I suspect these are very tiny packages from the pepper seeds.

[Santiago]

Mushroom seed????

[ted]

wow. you just lost almost all credibility by packaging mushroom seeds.
did you do any research?
If that packaging is actually the size of a stick of gum I'm guessing the font on the back that tells you directions would be....what?....0.3 font size? Completely unreadable without a magnifying glass. Useless.

[Adam]

Mushroom seeds?... Just brilliant!

I'm not keen on the 100% taste statement either, I'm not sure exactly what it's relevance is and why it needs to be on there, apart from being an over sized typeface filler.

[Tattfoo]

some seed need to be store away from lights, these idea is not so user friendly.

[akrok design]

i like the look though. :-)

[Adamantium]

Does she meant as JR mushroom 'flax' seed? but concept wise, love it much :)

[xlim]

I love the design!

But isn't that a lot of packaging for such a small product?!!! I'm sure you could cut down half of the packging!

[Neil Calvert]

Nice concept but, total failure to recognise that the reason seeds are packed in foil laminate is to ensure that the seeds are protected from moisture and light. This ensures that the seed is viable and will retain germination and vigour for longer.
The packaging design used for this project has no significant barrier properties to prevent the ingress of moisture or light.

[Raider Minoo]

Cute little design, though I'm not sure I would buy it. It's such a tiny and probably expensive dose, you can get higher amount of seeds for a lower price at garden stores...
But mushroom seed is epic.