“The assignment was to design the branding and package for a challenging consumer product. I chose toilet paper as a majority of consumers including myself struggle most often to find the details of the thickness/quality on the product package. My research showed me that most existing packages focus on the brand name, soft colors and comforting graphics, thereby making it difficult for the onlooker to get important details regarding the product from a distance.”
Designed by Ekta Mody, New York, U.S.A.
Prof. Antonio Di Spigna
Graduate Communications Design, Pratt Institute
“I named the brand MULTIPLY, as toilet paper is available in a variety of thicknesses or plies that increase the hygiene and comfort value. Attempting to solve the simple issue of convenience for the buyer, I decided to focus on the info graphic 1ply, 2ply and 3ply. This series of 3 packs clearly identifies each quality at a single glance on the shelf while indicating the product itself through the visual language.”
