"The aim of the project was to rethink and re-brand the sanitary protection product category ('Sanpros'), namely sanitary towels and tampons. A necessary purchase for women typically aged 12-55 years old. These products are mainly purchased by women and on occasion by men for women. The packaging should encourage the buyer to be confident of their purchase and not embarrassed. It should also be environmentally friendly and recyclable."

"We tried to use the least amount of glue and other fastening methods possible, so we decided to come up with a way of folding the entire range. We ended up with the lovely folded detail on the ends of the boxes which not only holds them together but is also completely unique to the range. It adds a more grown up and sophisticated option to sanitary products."

Designed by Kyle Tolley ( and Sarah Graves