Period

"The aim of the project was to rethink and re-brand the sanitary protection product category ('Sanpros'), namely sanitary towels and tampons. A necessary purchase for women typically aged 12-55 years old. These products are mainly purchased by women and on occasion by men for women. The packaging should encourage the buyer to be confident of their purchase and not embarrassed. It should also be environmentally friendly and recyclable."

"We tried to use the least amount of glue and other fastening methods possible, so we decided to come up with a way of folding the entire range. We ended up with the lovely folded detail on the ends of the boxes which not only holds them together but is also completely unique to the range. It adds a more grown up and sophisticated option to sanitary products."

Designed by Kyle Tolley (www.tolleydesign.com) and Sarah Graves

Comments

[j.armstrong]

this is a great, i love the minimal, clean and modern feel to the products. although they are very minimal they would stand out in the sanpro section within a superstore - the section at the moment shouts out at you and is full of bold and unrelated designs, butterflies, flowers etc

[Emily Churches]

these are beautful and i would definetly buy them over current packaging,

really nice work

[Mike]

Smart. Considered.

Beautiful job.

[js]

Very minimal, modern design - but doesn't seem right for what the product is. If it were for a luxury food, or a electronics peripheral for example it would work miles better.
Coupled with the attempt at an ironically coincidental name, and it fails quite flatly in my view.

If they really want to 'reinvent' the image product has and make it more approachable to both sexes, they should look at changing or removing such words as 'applicator', 'light', and of course 'period' its self. They make me heave when I notice them instore. Some even mention 'heavy flow' and I am left with images in my head that really shouldn't be there.

3/5

[joanna]

The name and logo are very smart, and the line have a very sophisticated and medical look. I also love the nice folding on the ends.

But how does it appear when opened? Am dubious about the practicality of the format – regular packages are normally bought two smaller boxes aside, and as lots of women carry the package in their handbags these seem to have quite a size.

[diex]

Their minimal layout for books are beautiful, but it doesn't work that way for a packaging..

[A Hopkings]

Beautiful!

[nevo]

women don't need to be reminded that they have there period, bad name great looking package! The simple circle in the corner is a nice touch.

[Gabrielle]

It's okay, a little oversimplified. And I don't like the idea that women should have to disguise or be ashamed of something that is natural, healthy, and not the least bit disgusting as some people seem to think. Plus designing this product with men in mind doesn't make much sense.

[akrok design]

looks nice ...period :-D

[Rita]

Companies seem to be at a loss as to how to portray these products. I see this as a welcome departure from the boxes that look like they answer the question, "What would Barbie buy?" This might not be the final solution, but a step in the right direction.

[Sacha]

I think that one of the best points is that it can be bought by men w/out embarrassment - that's something I'm not sure any other feminine product branding has been able to accomplish. The name is simple - it is what it is. Appreciate it. Every time you get your period, you should be rejoicing that you are not pregnant. Most all of my toiletries I re-package in white containers or clear jars to avoid having to look at hideous q-tip boxes or what not - but this I'd have no problem looking at on my shelf.

Sure the name makes it obvious of what it is, and if you're a dude and that bothers you, you're likely an unconfident idiot.

[Indra]

Have we really become that bored and stupid?
I mean, it looks nice and the name and logo are very cool but really...why?? Oh right..: "The packaging should encourage the buyer to be confident of their purchase and not embarrassed."..you've got to be kidding me...
"It adds a more grown up and sophisticated option to sanitary products." Oh please, Grow Up!

[disneylandman]

The packages look like office supplies. There is no sense of comfort or emotion for a product so personal. It looks as though it were designed by a young man who only thinks he understands women. Not successful.

[Linda]

what sanitary packaging out there at the moment gives a sense of comfort or emotion? none. as a woman I would be more than happy purchasing this product. the packaging conveys a clean and fresh feel, much like how a woman wants to feel when during her monthly cycle. its mature and minimal, unlike many of the products that are available which are full fussy, unecissary design such as butterflies etc. I agree with rita, this is a step in the right direction.

[Kristal Anderson-Begay]

I don't think this package is completely inconspicuous, I mean, it does still say ' Period' on the side of the box. Men are sure to try to cover that up. Over-simplistic package.
Otherwise, I see it suitable for chicken-to-go packages from the local supermarket deli's.

[AC]

Ew. That's really put me off chicken-to-go.

[J. Nordstrom]

I don't understand why people are acting so immaturely about this product. It's simple, clean, to the point. It's not even overly conspicuous. It's just tampon packaging. I'd buy it over standard packaging any day just because there's less to read. I don't care about being embarrassed or what have you. Periods are natural. Grow up. This is awesome.