Moonstruck

An incredible project by Sandstrom Partners

 "Moonstruck Single Origin Chocolate Bar Collection. Moonstruck Chocolate is a Portland, Oregon based company known for making premium handcrafted truffles. This chocolate bar packaging line is Moonstruck's first entry into the premium, single origin chocolate category. Our goal was to create a chocolate bar packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multi-sensory experience and imagination. The illustrations and typography are a hand-cut paper style. The finishes include: Matte Soft-Touch (color areas). Glossy Soya-kote varnish with emboss (white areas). Thick UV varnish (chocolate logo). Matte silver foil." 

Art Direction: Jon Olsen/Chris Gardiner

 

Design: Chris Gardiner

Illustration: Kate Forrester

Copy: Leslee Dillon

PM: Kelly Bohls