Clive's Organic Dips
UK based Believe in have recently completed a packaging project for a new range of organic dips developed by Clive's Organic. Check it out below.
"Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket 'own label' varieties who suffer from a lack of personality and brand appeal. Clive's new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product.
"Inspiration came directly from the product itself," explains Blair Thomson, Creative Director "the basic hand-drawn elements are abstract expressions of the dips and their ingredients.
Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence."
The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable.
"Creating the packaging for this new addition to Clive's product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market." Blair Thomson.
Clive's Organic dips are available in four varieties; Classic, Lemon & Coriander and Sun-dried Tomato Houmous, and a Tomato & Pepper Salsa. They have been launched through independent stores, farm shops and other organic food retailers."
3 Comments | Posted on Friday, July 9, 2010 
Reader Comments (3)
My immediate response to the packaging was YUM! Makes me want to try it all. Nicely done and so fresh looking with simple shapes and limited color pallette.