Before & After: Justin's Nut Butter
by First name Last name on 07/07/2010 | 2 Minute Read
Justin's Nut Butter, a line of small-batch, natural and organic nut butters, was recently redesigned to increase distribution in fine food outlets (e.g. Dean &?DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper). See the before and after below.
Designed by TDA Advertising & Design:
Marketing challenge:
Increase distribution in fine food outlets (e.g. Dean &?DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).
Design brief:
Signal brand’s combined “culinary,”?natural, and fun qualities.
Eight varieties:
Classic Peanut Butter, Classic Almond Butter, Honey Peanut Butter Blend, Honey Almond Butter, Maple Almond Butter, Chocolate Peanut Butter Blend, Chocolate Almond Butter, Chocolate Hazelnut Butter,
Two containers:
Plastic jars and foil squeeze packs
CDs:
Thomas Dooley, Jonathan Schoenberg
Design/Illustration/Hand lettering:
Barrett Brynestad