Before & After: Reyka
"Created with some of the world’s most naturally pure water, and filtered through lava rocks, Reyka is a genuine product of its Icelandic environment. Each limited batch is made using a rare carter head still, a handmade process that inspired the tactile nature of the new packaging.
“The new design uses embossing, tax strips and tactile paper stocks to highlight the craftsmanship in making this vodka,” says Here Creative Partner Mark Paton. “We’ve also created a series of icons that tell the story of the vodka-making process to help differentiate this more artisan product from its mass-produced competitors.”
Reyka has already outranked the competition on taste, winning a five star rating at the renowned Fifty Best Imported Vodkas competition in the US, and beating industry giants including Grey Goose, Ketel One and Ciroc. “Reyka Vodka is as unique and unconventional as the land that inspires it and the revised packaging by Here Design captures that Icelandic character and spirit” comments Senior Brand Manager Jennifer Logan."