Gran Centenario Bicentennial Edition

 

"Gran Centenario® is proud to present a limited edition of his most awarded tequilas to commemorate Mexico's Bicentennial celebration."

Designed by Infección Visual

"The project consists of designing identity and branding for Centenario’s limited edition Bicentennial duo pack."

Comments

[Thomas Gavtin]

The same OLD design.

[Josh Stan]

Once again, I find it difficult to understand this idea in wich brand managers think consumers are idiots and have to mantain as much brand elements as the original label. This labels and pack are just fine, the problem is that the result could go all the other way and coud have gone from OK to GREAT.

Like I say, I don't find anything wrong with the edition, I just wish managers erase that stupid assumpition and take the risk.