Student Spotlight: Vin.

Adrian Gilling, a recent graduate of the Milwaukee Institute of Art and Design sends in his latest project, a conceptual design for a Malbec wine packaging called "VIN". Check it out below.

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Comments

[Patrick]

Sharp. Really nice and clean. Does the box slide apart where the metallic band is?

[Adrian Gilling]

Yes, it does.

[Gnarkat]

Really tidy!!!

[Jon]

Why put a wine bottle in a box? Looks like the next generation is as wasteful as the last.
The 'vin' doesn't need the full stop and it clashes with the dot of its i.
All the forward slashes are redundant and ugly and they compromise and clash with diagonals of the diecut and main graphic.
The gold looks cheap. Maybe change it for silver and use it for the three inner triangles of the graphic as well.
The cork closure looks like it's been neglected.
Where's the provenance and the design for all the required stuff like the barcode, etc.?
Other than that, nice job.

[Wine Snob]

"... to draw on the crisp nature of the wine."

Malbec wines are not 'crisp'. They are rich, dark and juicy. That shows a lack of basic research.

[Paul]

1980's

[Nik]

2009? Looks like it's been in the cellar since 1989.

[designexec]

I think it's a fresh twist on the 80's - this kid obviously has a lot of talent and this is very strong work. Frankly, its light years ahead of some things I've seen some big agencies put out. Give him a break fellas -

[catherine]

Would you call a wine "wine"? I think it's very weird to give a brand name by the name of the product itself... I don't know if the name was chosen by the student,but well, it gives no personality to the product without a real name.