Student Spotlight: Haircare Xpressions

New work from student Jose Luis Garcia Eguiguren, who designed that fantastic Oatrageous packaging we recently posted. Check out his new project below.

"The main idea of this project was to create a pack that communicates an expression that describes a action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE)."

Comments

[Jared R Davis]

The color choice is wonderful. It's a nice balance of high saturation and maturity. The type, though I'm not completely in love with the stretched limbs, adds a nice edge to the work. One of the better student highlights in a while.

[Yael Miller]

Nice copywriting. The typeographic treatment is also interesting; it definitely makes it stand out more.

[jose luis garcia eguiguren]

Thank you guys for your comments

[Erin at Vale Design]

Really like this design. Well branded. Nice work!

[webdesign]

this is really really nice!! i like this modern young style.
thanks for sharing.

greetings from bremen

the sketch

[eduardo]

amazing work