Inish Turk Bacon

Coley Porter Bell designed this high end packaging for bacon.  More details after the jump. 

"Pack designs emphasise Inish Turk Beg’s unique positioning by sidestepping category conventions. Instead of showing the product through windows in a plastic pack, which is the norm in packaged fish and bacon, cardboard wallets open to reveal the vacuum packed product.

Quality signals come from minimalist typography, the colour palette and striking photography. The bacon packs feature the island’s two pet Kune Kune pigs, Bubble and Squeak as models. (Neither Bubble nor Squeak was hurt in the making of Inish Turk Beg’s bacon.)

Detail is key to the success of the Inish Turk Beg brand. Enormous pains were taken with both products and design to develop a unique character. Throughout the range Coley Porter Bell created a bespoke visual language of icons which position Inish Turk Beg as unique and slightly quirky. A spit-roast boar appears on the front of the bacon packaging, while the fish products depict a boar fishing. 

At the same time Coley Porter Bell created branded punctuation for the pack copy. A sea horse is used for a comma, a pair of sea gulls are quotation marks and a fish is used for hyphens."






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