Inish Turk Bacon

Coley Porter Bell designed this high end packaging for bacon.  More details after the jump. 

"Pack designs emphasise Inish Turk Beg’s unique positioning by sidestepping category conventions. Instead of showing the product through windows in a plastic pack, which is the norm in packaged fish and bacon, cardboard wallets open to reveal the vacuum packed product.

Quality signals come from minimalist typography, the colour palette and striking photography. The bacon packs feature the island’s two pet Kune Kune pigs, Bubble and Squeak as models. (Neither Bubble nor Squeak was hurt in the making of Inish Turk Beg’s bacon.)

Detail is key to the success of the Inish Turk Beg brand. Enormous pains were taken with both products and design to develop a unique character. Throughout the range Coley Porter Bell created a bespoke visual language of icons which position Inish Turk Beg as unique and slightly quirky. A spit-roast boar appears on the front of the bacon packaging, while the fish products depict a boar fishing. 

At the same time Coley Porter Bell created branded punctuation for the pack copy. A sea horse is used for a comma, a pair of sea gulls are quotation marks and a fish is used for hyphens."

Comments

[Stephen S. Cameron]

Does anybody really want to be reminded that bacon comes from pigs? There used to be a building in the Los Angeles area that had a massive mural of pigs flying among fluffy clouds... beautiful, fanciful... and a sign that read, "Hog Heaven." It was a slaughterhouse, of course. Too much information!

[Mich]

i have to agree. the photography is beautiful but i prefer to be head in the sand when it comes to where my meat comes from.

[Andrew Meppen]

Beautiful photography!

[Jon]

That's some damn poor copywriting.
The horizontal split should be in favour of the photo. Anything but 50/50.
And the pig on the spit is the wrong way up.

[bee]

Everyone should be reminded of what they are eating when they're eating it. Some people are so ignorant and sheltered.

[Shaun McNaughton]

I love this, love the copy as well. Pigs and bacon, if only Bubble and Squeak new.
Great brand recognition and use of the branding on other elements.

[mailey S]

The photos are great. But I prefer the picture of the bacon and not the pig. It may be disheartening the price for a pint of beer in Europe has risen to $6.30 due to harvest difficulties and a Russian wheat crisis, reports the <a title="Economy outlook is great because bacon prices are increasing" href="http://personalmoneystore.com/moneyblog/2010/08/20/bacon-prices-economic-recovery/">London Telegraph</a>. But what’s worse is that bacon prices are going up. Bacon costs 20 percent more than it did a year ago, says CNBC. The prices increasing are a good thing thinking about the United States of America economy. Of course you will find some individuals a little upset by the whole idea of paying more for bacon.