Gregory's Box'd Beverages


"Striving to highlight the key attributes of simplicity, smartness and abundance, Sterling Brands focused on the family name and the tale of the Gregory brothers who saw the opportunity in the fresh fruit juice market and for a simple way to serve it to families, which also required fewer trips to the supermarket."

"The package appears to be brimming with an abundance of fruit juice, teas or lemonade, to further distinguish this new offering from multipacks of single-serving juice boxes. The goal was to have the product itself be bigger than the new box concept and after one week in a trial phase at Wegmans supermarket chain, the brand earned permanent status on the shelves and with consumers."