Yummy Tummy Koalas
Landor Sydney created a new brand of koala-shaped mud cakes that comes with a range of stickers, called Yummy Tummy Koalas. Check out this cute packaging below.
The client approached us with a product idea and asked us to create a sub-brand that would be thoroughly distinct from any other brand in the supermarket. The brief was simple, to create a sub-brand that had character and personality, capitalising on the koala product format, from the box right through to the rewind, with a level of interaction for kids.
Top Taste identified a truly differentiated, single serve, individually wrapped, product format that would be difficult to replicate by private label and competitors. The creative team were excited and inspired by a truly differentiated product concept.
The result? A fun, playful, evocative brand with a refreshing identity, loaded with personality. We extended the idea of the characters to every face of the packaging through a fun and cheeky visual style, influencing the brand beyond packaging and creating a new dimension to bring the characters Kevin, Bruce and Cath to life."