Evolv

 

 
Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below.

"The previous entry level brand in
the stores was called Companion. Companion was a line of low quality,
cheap imported hand tools. Evolv was created to raise the bar on entry-level tools with better overall quality and durability and superior
ergonomics. Evolv was created to appeal to today’s DIY
handyman/handywoman. The corrugated packaging is a response to an
internal initiative to eliminate PVC clamshells. We designed the
packaging so that it was recyclable and could be easily produced by
packaging vendors anywhere on the planet."

 

Comments

[Prescott Perez-Fox]

I'm glad that these are not sold in clamshells/blister packs, but they still get thrown away. Would it not have been a better idea to use molded paperboard for some kind of semi-permanent toolbox? Or even a conventional metal or plastic toolbox? Still seems like a lot of bulk to get rid of just to get your hands on some pliers.

[JKreutzer]

It's nice to see some new stuff from these guys. Always great work.

[juandoscuartos]

Not bad. Still I'd like to see/read the reverse smallprint.

Yes. Exactly where it reads PRC.

If that is the case, I'd rather spend my money somewhere else.

[WilhelmR]

Love these.