Evolv

 
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Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below.


"The previous entry level brand in
the stores was called Companion. Companion was a line of low quality,
cheap imported hand tools. Evolv was created to raise the bar on entry-level tools with better overall quality and durability and superior
ergonomics. Evolv was created to appeal to today’s DIY
handyman/handywoman. The corrugated packaging is a response to an
internal initiative to eliminate PVC clamshells. We designed the
packaging so that it was recyclable and could be easily produced by
packaging vendors anywhere on the planet."

Evolv3 Evolv_concept

Evolv2

Evolv1