Before & After: Häagen-Dazs


Sterling Brands gives a fresh new look to Häagen-Dazs. Check out the before and after below, and read about the new design.

"Nestlé Dreyers wanted to make its Häagen-Dazs brand more relevant to today while retaining its aspirational and super premium equity. The brand approached Sterling with the challenge of updating its packaging to appeal to a new generation while maintaining its distinctive visual essence of enjoyment without compromise.

We photographed the ingredients against a background of gold silk to accentuate the richness of the ice cream, while we used bright colors and abundant fruit imagery to show the refreshing quality of the Sorbet. We used a fresh, green background to dial up the frozen yogurt’s health attribute. Real food photography and gold accents throughout the line maintain the premium feel of the brand."