Here! Sod T Shirt Packaging

"T-shirt design and packing that takes design cues from food and packing found in supermarkets." Check out this fun and creative concept by Prompt Design after the jump!

"Here! Sod created a new line of t-shirts that are sold in simple &distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun&novel shopping experiences for consumers.

The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising."

 

Comments

[Yael Miller]

I love how the packaging and product depend on each other for the complete message. Still, the packaging remains low-cost and simple, and the product is fun and interesting after it's removed from the package - I'd actually wear those shirts!

[Rafael Riego]

love it!

[Joseph]

At first glance I actually thought those were real! Woah, way cool. Go Thailand!

[turt]

How cool!

[Richard]

AMAZING WORK, WELL DONE HERE SOD

[Estevan]

Enjoy the package their is so much fun you can have with this idea

[chinthye]

superb

[richard]

Real nice. Where can you buy them?

[richard]

Real nice. Where can you buy them?

[huuyaowstudio]

Wow...is it from thailand???

[Salva]

Ouuh! shirt!

[Jarrettsloan]

Thanks, yep from Thailand. Prompt Design has studios in Bangkok and Chiang Mai. I am in Boston and handle inquiries when needed, might explain my icon.

[Jarrettsloan]

Thanks Richard! Lots of people worked on this. It was a collaboration between Prompt Design's graphics and packaging teams. Currently the best way to get them is by emailing heresod@prompt-design.com.

[Jarrettsloan]

Thanks all! Everyone involved in this project really appreciates your enthusiasm. More designs are forth coming so keep an eye open and thanks once more.

[Z]

or heresod@gmail.com

[Teera]

it's ok i think graphic on t shirt are simple but good idea

[Lis]

I've actually seen these before but made in different type of food like sushi or cake! But still really interesting! Nice work!

[Playoff Beard]

Cute idea, but I wouldn't want to actually wear any of them. I guess that's not the point though is it?

[Toppy =)]

Bangkok ...I have seen these before, the price was about $12 to $14

[joywor]

I like it!

[Mike Mizrahi]

This design although clever, doesn't help the sales process. Ultimately the product has to meet the buyers' expectations from a merchandising standpoint and its ability to sell off the shelves. This does neither. Once again, clever design but impractical.

[patricia]

I love the packaging and how they closely relate to each other, but the t-shirts on their own look a bit weak.... as if they were designed to look good in their packaging....

[huuyaowstudio]

^^ nice to meet you. i'm a graphic designer / illustrator from thailand

[MB]

fun idea. and while i DO enjoy this line (i want to be clear about that). I'm originally from thailand, as far as constructive criticism goes it bothers me ever so slightly that its a pretty straight copy of the Tesco Lotus logo. I get that its supposed to be a generic supermarket thing, but i don't think you needed to rip their strip band to do it so closely. And also, the styrofoam for the meat shirt has GOT TO GO. overall though, really fun little collection that's been put together.