Casa Mariol Wine Collection

 

More work from Bendita Gloria Studio. This label was actually designed with Wordart, Clipart, and Excel. What do you think?

"Casa Mariol is a family-owned winery that has been elaborating wines in Terra Alta for over one hundred years. They have confidence in their agricultural model and consider their environmental commitment as something natural and deeply rooted in their everyday activity. Casa Mariol defends what is natural in the broadest sense of the word and is not at ease with the luxury that often goes together with the wine industry. For example, the bottles clearly call a spade a spade, by their grape variety and their age avoiding romantic cheesy names. Mariol makes homemade wines and even the design has also been resolved using homemade tools such as Wordart, Excel and Cliparts."

 
 
 
 
 
 

Comments

[Jeff]

Ugh, is this label the Hipster of wine labels? No redeeming value whatsoever. if its a joke, its an expensive one if they've printed it.

[Will]

Gorgeous!

[Jason Scott]

I normally don't post here, because all I do is watch the awesome artwork go by (and thanks for this blog, by the way).

But dude: these are awful.

[BRodges]

Design? Where?

[Ben Phillips]

I'm at a loss for words... except that trying to justify truly ugly design as something rustic, homemade and pure is pretentious twaddle.

[bad design]

seriously design work like that its not design. if designers were all about excel, word and etc please we wont be designers. so please dont publish things like these. i love design and i love this website so please dont let design things like this ....

sorry i wont published my name but i think i have design projectss better then this.

[Isa]

I am sure Mariol's homemade wines do not ignore all principles and qualities of a good wine-making just because they are homemade. I am also sure they do not use the same tools one would use to make grape juice when making their wines.

So I find it hard understand why they failed to follow their very own example on their labels, and ended up using "homemade tools" which are absolutely unfit for design work, and that do absolutely nothing to convey the "homemade" concept of their product.

Unless they mean "homemade" = "bad".

[Jessyka]

I don't think these are effective at all. These labels say cheap, careless, and unrefined to me, without any attention to details. If this is what they thought was good for a label, how is the wine going to taste?

You can have a simple, no frills, straightforward label that is both elegant and inexpensive. Just look at that logo! Good designers could make a label that looks good even with word and excel, although those tools aren't ideal.

I mean, just off the top of my head, a one color design (using a dark ink other than black) with a hand-drawn logo and straightforward copy could carry the message they wanted for a pretty low cost, and at least it wouldn't look so cheap and unprofessional. Just look at all the other wide label designs on this site, there are already a few up here that aren't pretentious or convey luxury.

[Helen]

yeah these are not good.

[Kenia]

To try and pass this as design it's an insult to any professional Graphic Designer. Pieces like these created with Word, Excel, and clip art are the reason why our profession is undervalued, you see Graphic Design everywhere you look yet there are those who believe they can do our job with simple software with out regards or respect for the many years we spend in school and internships accumulating the knowledge necessary to create communication pieces.

[jordi]

Is this a joke?

[Un bebedor]

Una botella bonita, una etiqueta horrible. Aburre a los tres minutos de verla.

[Erika]

Congratulations! I find this bottles refreshing, playful and overall absolutely interesting and challenging for the wine market. The more I look at them the more I see an interesting approach, a well orchestrated and refined balance within the elements of the design. Again one of the most inspiring labels I saw in some time! Good work ;)

[johanna]

I think this kind of design is only funny or interesting when you know the story of how it is produced – but also are familiar with the regular production process within graphic design. This would be funny as labels on wine bottles at a private party at a design studio, not sold on the market.

As someone pointed out; this is why our profession is undervalued; it’s so ”easy” for anyone to create design!

[?]

one word, it begins with s and ends in t.

[yuck]

Yuck

[Jeff]

"using homemade tools such as Wordart, Excel and Cliparts" How are these homemade tools? I have Illustrator in my house, so I guess thats a homemade tool too. This isnt about homemade tools. All this is just not knowing how to design. Any half decent designer could have come up with something better with just Word and Paint.

If these guys want good label designed I'll do it for real cheap just cause I think they deserve better if they have a good product.

The bad thing about these labels isnt that they just went for a basic straight foreword look. Its that they attempted to make an interesting fun design and failed. Just a nice font on a white label would have looked better.

This is like If I designed a real awesome wine label, but made a real crappy wine to go in the bottle. Then I showed it at some wine conusor's exhibition.

[Scott]

good god these things are awful! Looks like someone tried to make a design completely out of Microsoft products and this is what you get. :( Better luck next time.

[Really?]

Seriously, for the sake of this blogs reputation. I hope this is some kind of joke.

[Uh oh]

Time to find a new packaging blog...

[asd]

are you kidding? do you happen to use Excel, clipart and wordart?

[Sarah]

Well, I had a lot of angry, incredulous comments, but it looks like everyone else pretty much covered them. Glad it wasn't just me. I have to say...I'm with "Uh oh." (Let me know if you find a good one to switch to.)

[bendita gloria son basura]

Una auténtica basura y una tomadura de pelo, buscar la polémica por que si no me parece en modo alguno un proceso de diseño. Cuando Bendita Gloria habla de proceso de diseño sólido, se debe referir a la solidez del proceso de defecación habitual confrontado a la mera diarrea, menos sólida eso si.

[WilhelmR]

C'mon people, it's called disruptive packaging, and guess what? it's obviously working :)

[kristin]

ugh